Not Flashy

My instincts for design have served me right. Research proves that people make snap decisions about websites, and studies show that flashy websites are NOT the "way to go" -- while they amuse the designers and bulid a terrific portfolio, and they make the purchaser FEEL like they're getting their money's worth, good websites are really all about content, communication, information, community and how to get that across to the visitor. ASAP!