My first Udemy Course on Tricky English Words!

Course Image: "Bear Feet"

I'm so excited to have my first course on Udemy.com: "Improve Your English Vocabulary with over 70 Tricky Words."

Mistakes can be embarrassing -- and for some people it can cost them a job opportunity, lose opportunities for a promotion, or cause them social media anxiety.  If you ever get confused between which spelling of "capital" to use (or is it "capitol"?), if you get embarrassed when people correct your word choices ("you mean 'accept' not 'except'"), if you don't know when to kick your autocorrect for adding an apostrophe to "its," this is the course for you! 

I've leveraged my creativity and brainstorming capabilities to find innovative ways to remember different sets of words and tell which is which, to make it easier to write and proofread what you've written.

• Look more professional
• Avoid miscommunications
• Sharpen English writing skills
• Say what you mean
• Make a great first impression

In 24 closed-captioned lectures spanning about an hour and a half, you can learn mental tricks and stories to tell apart over 70 (currently 92) tricky words.

People who have found my course helpful:

• English language learners (intermediate)
• Businesspeople
• Native English speakers who have writing anxiety
• Homeschoolers

I have over 2,000 students in my course, and some great reviews.  I look forward to helping more people.

Feel free to watch my promo video, below, and my blog readers get a special discount!  Click here to view the course information, preview lectures, etc. and it will load a discount coupon for the course in case you're interested (it's currently $29,  and the coupon makes it only $5).  

Are you hungry?

One of the things I haven't discussed on this blog is food and, by extension, hunger.

Today is Blog Against Hunger day... so here's my 3 cents:

There's hungry -- those with nothing of any substance to eat.  And today is mostly dedicated to them.  We like to think these people live far far away, but they're here in our community also.

But then there's hungry -- those with an insufficient amount to eat.  And sometimes they're our neighbors.  You pass them in the street, in the supermarkets.  The mothers who go hungry to make sure they feed their children.  The families who can barely buy anything, and must make do with as little as possible.

And there's the invisible hungry -- those with much more than enough to eat, but it's is sub-standard or lacking in vital nutrients.  Unfortunately, that's most of us.  We may think we're eating well, but what we're eating isn't really food  at all.  Reconstituted foods, over-processed foods, foods that had to be "enriched" because the nutrients were stripped out and then added back in through "nutrients" made in factories.  Foods rendered unrecognizable to our metabolism through science.  Free-radicals that are costing our health.  We eat more and more because underneath all that massive food we're eating there's very little of actual substance or sustenance.

Those of us in the invisible hungry could improve our food intake, and fight for food freedom & responsibility -- then we won't be hungry anymore, and the food industry will respond to our demands and become more responsible.  That improves the food available to those who don't have a sufficient amount to eat who live next door, too.  Then together, we can help people find ways to grow good food locally, improve their soil, improve their water use, so that they can eat where they live, and live where they eat.  That's been the answer for the vast majority of human history: technology cannot change the fundamental fact that this is the healthiest way to eat, that it's how our bodies evolved to eat.

For more information on Food Freedom, I'm always posting on my Facebook timeline on this topic, but check out my Fairy Goddaughter, Linda Borghi of Abundant Life Farm.  She's got it all down and helps people learn about growing their own food.  She's been helping people in Africa grow their own food and become self-sufficient.

Namaste,
Criss

Victim or Perpetrator?

If you're in professional services of any type, where you have to put a price tag on your time, this definitely happens to you. If you are not, it's likely you're doing this to people delivering professional services to you.

Let's look back, for a moment, to my post "Thank You For Your Time" -- are you expressing gratitude to people for their one finite commodity, their time?

Service professionals in all industries struggle with the question of pricing. The actual real value of the dollar fluctuates constantly, the purchase power of each greenback gets weaker by the moment, housing, stocks, retirement savings plans, investments, everything around us is bouncing around like a yo-yo on a daily basis, but we need to have a snapshot fixed hourly or service-based rate that we can quote to people. Or perhaps today we're sending out a 20-page proposal on a 6-month contract and trying to gaze deeply into our crystal ball and project our financial needs for 6-months + the period of time we'll be looking for the next contract + padding for inflation and emergencies over 6 months, and oh yeah a profit margin so maybe we can actually advertise.

But for some reason, people have little or no respect for time -- our one finite commodity. As they firmly grasp and push forward the hands of our lifetime clock, taking our time that we will never get back, the mechanisms screaming protest in clockwork agony, they hold onto their wallets for dear life. Money, however, is an asset that you can quite readily get. Ask any affiliate marketer, you can get a residual income for an up-front investment. That up-front investment, again, is time. But it will continually pay off, the check's in the mail from the company paying you a commission. If you ask law of attraction aficionados money is ready to come to you in great quantities once you free yourself from disbelief and actually act on your dreams, fulfill your mission in life and STOP WASTING TIME by getting in your own way.

Even as they lengthen our lives with medicines, cybernetic enhancements, nanoprobes, and everything that the creativity of science can leverage against the Reaper, lives will still run out. We can squeeze only so much out of life before it is gone. With the caveat of a few people on ice awaiting immortality.

So why do people "leak minutes" on the boob tube? (I don't) Why do we often commit sins of robbing others of their time and being stingy on the compensation? While we should come at this with an attitude of gracious thankfulness, instead we hang on to our wallet when someone is willing to leverage their expertise, blood, sweat, and most especially precious moments to further our cause. It's perhaps one of the leading causes of burnout amongst the experts, since we always have to fight for the right to feed our families, insure our business, plan our financial future. Hear the sound of clients crying in agony, clinging to their wallets like we were ripping out their heart, when what they're paying for is the ransom for saving them that one absolutely finite commodity -- time.

If you could do it yourself, in less time than it takes you to make that money, and with the same quality, then you should do it yourself. What you are hiring is higher quality than you can produce, with less of a <cough> commitment <cough> of your time (remember: the pig is committed*), far less stress, and the ability to "set it and forget it" with regard to achieving the results you need. You decide what price that's worth to you, and PLEASE save the expert a lot of time by telling us up-front if there's a hard price limit on what that's worth to you. We shouldn't spend 5 hours writing the 20 page proposal if we can tell we'll need over $15,000 to do the work, but your hard limit is $10,000.

Below is a video message that's absolutely brilliant. I think it was meant to be funny, but I didn't laugh. I thought I would share it to help you understand the patent ridiculousness of arguing with service professionals who have set their fees, or poured over your RFP to give you a quote.

Are you the victim or perpetrator? Enjoy:






Perhaps this can help change people's attitudes? Here's my wishful-thinking:

If you're in need of an expert's services...quit haggling. If you must, ask if the price is final, or if there's budge room, but don't whine if the quote is final. Perhaps removing a few unnecessary items from a quote will lower the price to an acceptable fee for excellent service. You can save precious minutes, or hours if you keep requesting revisions to a quote -- both yours and the professionals. And if you're more interested in price than the high quality of the professional who gave you the quote, ask: "Do you know someone who can provide a comparable service for $1000?" Cut to the chase. Everyone can save some grey hairs on the issue.

On the service person's end: if you've poured over pricing and you think it's fair -- It Is! Quit letting customers haggle. If you really feel that you want to work with them, level with them: "What exactly are you willing to pay?" Then decide whether you can remove some items from the list of deliverables to bring it down to their price, but don't compromise. If there's no equitable solution cut your losses, reclaim precious minutes and walk away. Someone so willing to haggle over everything is going to be a source of pain for every moment while you're on the job. If you lower your prices, you will resent doing the work. You shouldn't charge money if your very best will be tinged with resentment or regret. Don't low-ball yourself by jumping the gun and offering lower fees if the potential client hesitates. Just keep your trap shut and wait. Either they want you or they don't want you: they'll speak with their wallet.

*In the making of the average american breakfast, the chicken and cow are involved, the pig is committed.

Are we causing our nightmares?

"Fear knocked at the door. Faith answered. And lo, no one was there." -- unknown

May I coach you?

As individuals we have no control over our national or worldwide economy. Anything causing us to feel out of control is a source of anxiety to us. And anxiety is a perpetual level of fear.

I hear about people afraid to open their statements for investments. I hear about people afraid to part with their money. I hear about people living in fear of the economy.

Fear is an unsubstantial prison warden. When we fear, we shrink into ourselves. We no longer are self-actualized, although we continue to be self-determined. Look at those words, because hidden in them is the crux of the situation.

Actualization is the act of bringing dreams to reality, or in this particular moment, the act of facing reality. Self-Actualization is the realization of the basic human drive to become who and what we want to become, or the act of facing reality in this very moment and being at peace with it. As long as you are running away from your financial reality, you cannot be self-actualized.

Self-determined -- we are all self-determined whether we like it or not. This is the act of determining or causing our own reality. "To be the decisive factor in..." is the dictionary definition I'd like to focus on. We are all the final deciding factor in our own realities. We each have the last say about who and what we are. Are we fearful? Or are we faithful?

So let me say this again: When we fear we are no longer self-actualized, although we continue to be self-determined. When we fear, we impose limitations on our ability to dream & grow. When we fear, we are making ourselves into something fearful. Often, even worse, when we fear we make ourselves into something to be feared. When we fear, we are bringing our fear into reality, but it is the reality of our nightmares, not the reality of our dreams.

I listened to an interview of a financial coach the other day who said (to paraphrase) that running away from our financial reality is only going to attract more financial uncertainty. We can't get money unless we face the current reality of how much money we have. Guilty as accused, I immediately did as he suggested and made my financial map. I split a page into 4 boxes. In one, I put my current debts. In another, I put my current liquid assets & immediate accounts receivable (checks in the mail). In another I put my accounts payable (and in some cases a due date). In the 4th quadrant, where most people would put their investments & large assets (perhaps a home, retirement accounts), I jotted down decisions of where to move my liquid assets to cover bills. My whole financial picture fit on one page. My payables & debts far outweigh my income, but facing that reality is the important part. I'm not going to get out of my current financial conundrum from hiding from it or being afraid to pay the bills. The financial coach in the interview says that people who face their finances every week find that their finances correct themselves within 6 months. I'm prepared to do that, and I am prepared to remove fear from my life.

Another piece of the puzzle fell into place last night. I purchased a book last night: "To Sell is Not to Sell" by Greta Schulz. One small section stands so apart from the others I flipped through so far. It's about our civic duty in the midst of wars, famines, financial hardship. It is the duty of our soldiers to fight. It is the duty of our firefighters to protect. They face overwhelming decisions in-the-moment and simply have to plow ahead and do what they do -- they cannot allow fear to immobilize them. They work to protect, to make secure. And they do not ask a leave of absence simply because they are fighting overwhelming odds, or because they may not live to see it through. In the aftermath of 9/11 Greta was immobilized. To paraphrase: How can business go on when the firefighters are digging through the ashes for survivors (I add, "or breathing toxic fumes that will haunt them for years...."), and our soldiers are being deployed? she asked. How can we do "business as usual" when our country is under attack?

Then a realization came to Greta -- she realized that it is the duty of a firefighter to find the survivors, to fight the blaze. It is the duty of the soldiers to fight for our freedom & to protect our country. Surely they have a healthy fear, but -- to get patriotic and pragmatic both -- it is the duty of the business owner to go back to business as usual, to protect the economy that funds those soldiers, to contribute to the tax base that feeds those firefighters. I will take it one step further: It's the duty of the consumer to continue to purchase services and products (no matter how much more choosy they will be about it) to complete that cycle.

Business must go on. We have a terrific country, and if you're running from financial reality through fear, you are in the way of both the progress of yourself and others. You are contributing to the financial instability of our country. It is your civic duty to purchase goods & services, to provide goods & services, to give this country economic stability. And since we're all self-determined, we must start with ourselves. We each can only change our own outcomes -- that is self-determination. I refuse to buy into the recession: I continue to purchase goods & services.

To allow the fear to control us is a lack of faith. We have a "Chinese menu" of whom we are committing our lack of faith against: God or higher powers, our President, our country, our economic system, our state, county or town, even our children's future employability. To quit spending money is a selfish act against our neighbors, it is entirely about thinking of ourselves and our family first before thinking of the needs of others. And lastly, spend it now because the value of your liquid assets may dwindle further if you don't: what good is holding on to the money? If the money isn't flowing, if people are holding on to their money, there is nothing that can stop the spiral. The only way for our money to keep its value is to keep it circulating, otherwise it's a pile of empty promises & the bad debt our money is backed with, rather than a means of economic exchange.


I face my financial reality, that frees me up to be self-actualized, because to live out my dreams, I must not fear.


I have lived my life by this memorized chant by Frank Herbert, from Dune: "I must not fear. Fear is the mind-killer. Fear is the little-death that brings total obliteration. I will face my fear. I will permit it to pass over me and through me. And when it has gone past I will turn my inner eye to see its path. Where the fear has gone there will be nothing. Only I will remain."

Maximize Networking Results in any venue

How can networking events work for you if attendance is still dwindling? If you're not looking at them as a small trade-show where you'll get tons of leads, are they still worth attending?

Here's 3 quick tips to use individualized invitations to markedly increase the value of any event you attend:

Invite referral partners: Stack the room. Your referral partner(s!) will get a little more face-time with you, which puts you at the top of their mind. If they're a networkaholic, they'll appreciate meeting a new group, and on the selfish side you get more kudos so they'll want to do you a favor in-turn. If you received a referral from them, invite them AND pay for their fee to come to the networking event. How's that for a "thank you!" gift? Note, you're not taking them out to lunch -- ask your accountant if you can tag it as an incentive gift for taxes.

Invite prospects: Suddenly you have a reason to reach out to a prospect without giving a sales pitch! This is for them -- right? You can introduce them to your network, and they might get business from it. For you, the networking event becomes an opportunity for a high-touch contact with low pressure. Don't talk about your services unless they mention their interest in your products, but do allow them a chance to get to know you and your other referral partners better. If you have clients or referral partners in the room, someone else may talk them into closing the sale! You have increased your value to the client without doing anything you wouldn't have been doing anyway.

Invite clients: Another opportunity for a high-touch contact, which is excellent customer service and maintains top-of-mind awareness with someone who has already paid you. Talk them up to others, and play matchmaker for them. They're living, walking, breathing proof that you do your work, and do it well. They're an on-the-spot testimonial for your services. They may evangelize you to the group. If you do your 30 second or 1 minute presentation on a service they did NOT purchase (yet) or maybe don't even know you offer, you may just be able to up-sell it to them later.

Work on making it a habit to invite one person to every networking event you attend -- or invite 3 people to the QED luncheons to get $15 off your next luncheon. Shuffle these invites into your normal sales calls, schedule dance cards with referral partners before or after a networking event, and make these invitations a normal part of your ongoing customer service.

Let everyone know how it works out for you--I've been applying these techniques and I like how it has been working out.

For local networking venues see NetworkaholicsAnonymous.org -- and make sure you join us at the QED Networking Luncheons and QED Hudson Valley Business Edge Conference events!

Don't Panic!

or The value of thinking things through before someone gets hurt....

Has anyone else noticed that some people seem to be having a knee-jerk reaction to this so-called downturn in the economy? I want to talk about the value of thinking things through before you make moves that could jeopardize your business. I have started doing consulting, coaching and brainstorming with people, to help them come up with new ideas and plans for their business. This is in direct contrast to thinking about things on one's own, and not planning at all. No sounding board. No opinions from anyone else.

An example is switching your branding. An overnight change of your branding is tantamount to wiping your marketing slate clean.

I went to a website I had been to before, and their design and overall "feel" to their website was so starkly different I thought they may have lost ownership of their domain name, or I misspelled it and landed on a "parked domain" page. If I was less familiar with the company, I would have gone back to whatever search engine I had come from. I scrutinized the links, clicked around, and found out that it was indeed the same business. There was no connection to the old website -- no visual clue-in that it was the same company. The logo, gone. All the images, changed. The About Us page didn't have the name of the people in the organization. It's almost like they sold the company (they didn't sell the company!). The only clue left was testimonials that mentioned people by name.

In a global economy, some of our intrinsic differentiating factors are where we are, the people in our business, and the personal connections we build with others outside of our organization. I panicked as a marketing maven, because in my mind they had just cut off all their current prospects by changing their design and market positioning so drastically. As a web designer & programmer, I can also say there is a problem created on the technical end: When people are looking for your website in a search engine, what they typed into the search engine in the past could stop working. Had this person taken a little more time, and perhaps consulted with someone (read: ME) before the change, there could be an analysis of keyword history for the website.  A plan could be created to shift the business branding & site design without so drastically alienating loyal followers. A graphic designer could have suggested visual cues intended for established clients or prospects to establish that this is indeed the same company. As it stands now, a complete change of the design and the content means that the website may very well be starting from scratch even with regard to prior visitors as well as search engine rankings. Ouch.

There are so many things to do to shift the focus of your business without metamorphosing into an entirely new entity. My business' shifts of late have been happening slowly over time. My first "adjunct" website was NetworkaholicsAnonymous.org which would make NO sense as part of my main website -- it's intended to be an entirely separate entity and in many ways a business venture unto itself. LiberateYourWebsite.net is based on my tag line, and first showed on business cards as a website address that pointed directly to my website packages.  Now it is a separate website, and is hopefully a less confusing portal for information about my website packages & services -- the packages didn't change, just how clearly they were presented.  Eclectictech.net is my corporate website, and only still holds some straggling service/product information such as maintenance packages. Another domain was for pointing to the section of my website about brainstorming sessions, and is now a separate website (LiberateYourBusiness.net) to showcase my consulting, coaching & brainstorming services. It's not an overnight shift -- much of this was years in the making.

Perhaps I shouldn't panic. Maybe other people have, like me, had a lull in business allowing them to put plans into action that they had on the back-burner for months or years. I hope so. But if you're panicking and really feel like you need to change something -- take some time to think it through, talk it over with people whose judgement you trust and who are willing to really tell you what they think. If you need impartial help to figure out your best possible future, come up with a plan of action, and to help talk you off the ledge of knee-jerk marketing, that's where my business coaching & consulting services shine.

Here's something I'll probably have to explain for the rest of my life:

The difference between coaching & consulting:

Coaches sit in an interesting grey area between consultants and facilitators. They help you figure out where you want to go, and then helping you get there by way of fostering your own growth. Coaches may be able to give advice when you are stuck, but their main purpose is to open up choices for you, and help you accomplish your goals. You define the goal, the coach helps you get there by helping you draw a map.  When needed, the coach might tell you where the nearest 3 gas stations and rest areas are while they're at it.

Consultants have answers. They don't usually teach you how to get there yourself (there are moments a consultant can become a trainer  -- and a trainer is more like a coach), usually they are brought into a situation to be or provide the solution to a problem. You OR the consultant defines a goal, the Consultant takes you there -- by handing you a mapped route with specific rest points or picking you up and carrying you piggyback if need be.

Someone who is both consultant and coach can switch between the roles if needed.  At times they may give expert advice, or even roll up their sleeves and do something for you. At other times, it would be better if you learned about doing it yourself, or it's a situation where you must be fully invested in the results, otherwise there are no results at all.

Ok, here's an example of the difference:

You might need a technical consultant to help you install a computer network. You wouldn't want a coach unless you are somewhat technically proficient, and wanted to learn how to do it yourself. However, you need a coach if you're going to grow your business: you shouldn't hire a consultant to come in and build your business for you or you won't be able to maintain the changes. It takes a personal commitment and new habits from the top of your organization down. You can't outsource that.  Consultants help change something. Coaches help you change.

My brainstorming sessions are a blend of consulting & coaching sessions. I usually spend a portion of the time helping you figure out where you want to go (coaching), and helping you figure out the next steps to get there. Then if needed I'll give advice on marketing (consulting), since you might not have a lot of ideas on things to do to reach your target market (but defining it is coaching) &/or venues for inexpensive marketing to your target market (consulting). With some people, I help them define their needs in daily operations (coaching), or even mapping out cycles in their business workflow (a blend).

I strongly encourage people to either take advantage of my brainstorming sessions OR to try my complimentary exploratory coaching session. Either one can change your outlook on your business permanently, but with a sense of excitement instead of panic.

Never make changes when you're in a place of panic. If the changes are a reaction to the economic climate, and not what you really want to be doing with your business, the changes will be temporary at best and they will confuse your prospects. To make lasting changes that will have you happy to work every day, you need to spend more time planning, less time acting.

Call today so I can help you out. 845-820-0262.

Getting the most out of networking

Oh, no, not another one of those "networking" posts. Never fear -- I have some ideas that are different from the run-of-the-mill ideas.

Hint 1: Manage your expectations. Do you expect the event coordinators to provide you with a room full of warm bodies to toss your business card at? If someone did that to you, would you be impressed? As the economy has declined, I've heard complaints from event-goers about attendance. Take the opportunity to connect with people who threw your business card out the first time you handed it to them: if there's a connection, they'll keep and remember your business card.

Hint 2: Bring a host-gift. Ok, so let's say you DO expect your networking event host(s) to supply you with a room full of warm bodies to throw your business cards at. Return the favor to your fellow attendees and the event hosts. Invite your prospects, your entire mailing list, your clients, to any event you're going to go to. You'll get another moment of face-time with your warm prospects, which couldn't hurt any, a chance to make sure your clients are happy with your services, and there will definitely be more warm bodies in the room for everyone else. If every other guest did this, suddenly you'd be at a standing-room-only event and have to fight your way to the bar. Don't complain--contribute.

Hint 3: This builds on idea #2 -- carpool. The host-gift is built-in and you end up with a captive audience for the drive to and from the event. Don't be a boor, though -- spend your time driving and listening without talking. They'll think you're the most brilliant person on the planet if you just listen. When you do finally speak, they're sure to hear you if you heard them first. Talk about time well spent! You just networked during what would normally have been dead time.

Hint 4: Note who DOES show up. So there's very few people at the event. Look around carefully. Have you cultivated a close relationship with the diehards in the room? This is your prime market! These are the avid networkers, the people who come early, stay late, form lasting ties with other networkers, and refer clients. Don't be disappointed -- be excited. Pick 3 people, make a point of looking them in the eye and asking if you can contact them after the event to do coffee (breakfast, lunch....). These are the people you need to catch. Get on their preferred referral list. They'll be at the networking events you miss. These are the people who could be your unpaid sales force.

Hint 5: Play a game. Pick out a topic for information you want to know -- something of importance or common experience to most people -- and make a game out of getting an answer to the question from as many people in the room as possible before the end of the event. Here's some ideas: Who was your favorite pet? Where did you grow up? What did you study in school? What is your favorite sport? Make sure it's an open-ended question, and that you ask for more details (i.e. What was it like growing up in Brooklyn?). The best thing about this exercise is that you'll definitely be taking your eye off the prize. You'll get to have some interesting conversations, and maybe someone will actually ask you what you do, or ask for your business card.

Hint 6: Play matchmaker. This one is fun. Go to the event with a bunch of business cards for people you trust and can refer. If you're new to business this could be your plumber, your beautician, or your brother. It doesn't matter what they do, just make sure that you know their services are good and that they give great customer service. Now, while you're at the event, listen for any opportunity to give out one of their cards. Talk less about what you do, and find out more about what people in the room are looking for. Turn into an opportunity ninja. When the attendee shows a moment of need, search your brain for the right connection. It can be someone in your card case -- or it can be someone else in the room. The best black-belt opportunity ninja tactics happen when you can drag someone across the room and make a direct referral on-the-spot. If you don't know the quality of the person's work, and can't give a hearty honest recommendation, just mention it: "Oh, I just met Jane, she said she's a realtor. Here, let me introduce you to her." -- the person will know that it's a cold referral, but it's better than nothing. Note: The best way to give a referral is to hand the person the card for the vendor and ASK if you can give the vendor their information. "My brother John is a plumber. Here's his card. If you give me your card I'll have him get in touch with you about that leaky sink."



You get out of networking what you put into it. It's got "working" in the name -- it's not a free ride, business doesn't just happen. It can take months before you see the results, but when you do see the results, they're profound. Referred clients gripe less about your services and are usually your best customers, because they come to you with some measure of trust & faith. But for your referral partner to transfer that trust & faith, they need to know you and see you at work. Get to know your referral partners -- that's the real power of networking.


For local networking events, please see Networkaholics Anonymous -- help increase attendance at local networking events!

The Fate of Promotional Pens

Melanie Richards of Prisms Promotions is considering starting a "How do YOU use promotional pens?" contest. Let's see if we can start her off on t he right foot here....

If you hate when someone hands you a business card like someone handing out a leaflet outside a gentleman's club, then you probably have an equal dislike for rinkydink promotional products that are worth virtually nothing and have no meaning behind them. Like a pen.

Oh, we all need pens. The idea behind a promotional product pen is wonderful -- pens are things everyone carries around, get annoyed when you can't find one, and some people actually do something important with them, like actually write something with meaning. Then again, those of us who are writers probably have a favorite type of pen. When it comes to paper & pens, suddenly we're as obsessive-compulsive as Felix Unger. For us OCD writers, only our favorite pen will do. I won't be caught without a pen, and if I don't have pen & paper on me at ALL times, it's like the Muses take it as a personal affront. I always keep pen & paper on or near my person -- it's like a charm to make sure that I won't have ideas, inspirations, song lyrics, or poems suddenly overtake me. I take on a FAVORITE type of pen. Right now it's Pilot G-2 5mm. I took a brief sojourn with the Uniball Signo RT Gel .38 because a really super fine line gets me every time -- but the ink doesn't last long enough, and I can't find refills. So it lost and I'm back on the Pilot G-2 5mm even though the ink doesn't dry fast enough for my moleskines.

Oh, back on topic -- you can see I'm a real pen-obsessed person. I love my pens. Guess what? I don't love YOUR pens. I don't love them when I get 3-4 per event I go to, and I don't love them when you try to give me them again at the next meeting. And I don't love them when I'm doing the artwork to fit into their 1.5" wide by .25" high imprint area. You want to fit your business name, name, tag line and phone number -- plus logo -- into WHAT? I'll try, but I need a shoehorn & a magnifying glass. But hey, you're the customer, so you're always right.

Pens. Why did it have to be pens? Sure they're one of the least expensive promotional products you can get -- but you get what you pay for. Please save your $.30/piece. Figure out your budget then get a real consultation on how to best spend your promotional item funny money with Melanie rather than just buying some more pens.

So what do I do with all those pens when I get back to my office (read: Home)?

Well, in my house I have a special place for those pens. It's a pen jar in my office, as far from my desk as possible. It sits there and it's convenient to point to when my son needs to do his homework. If the pen jar were in his room, he'd empty it under his bed. He "borrows" a pen and "brings it back" later -- well, it works that way sometimes -- but since you still give me more pens, the jar ends up with more & more pens in the long run anyway. Since I'm so anal about my pens, you can bet he's not touching my pens. If he loses YOUR pen, what do I care? You have 500 more where that one came from and I'll get another one next week, right?

I have to say, I make an exception for a few exceptional pens. Jellybean: I like the purple pen. I won't use it, but as a designer, I have to say it's awesome to have a pen that writes in your logo color. I have some admiration for your other ink pen, too. Nice choices. They're in the pen jar for my son, but I do admire them.

Carol Garcia, Carole & Company -- LOVE the light-up pens. Hours of amusement for my son. One stays at my bed for writing dreams or notes to myself in the middle of the night. You took "promo pen" to a new level for me. Thank you! Thank you! A pen I actually use -- myself! I write in journals at my bedside with your pen, too.

The rest, I could take or leave -- no actually I'd rather leave them, because I'm an environmentalist. But if I have to take them, at least my son puts them to good use -- or loses them, chews on them, breaks them, tries to sharpen them in the pencil sharpener....better your pen than mine though!

Do you have any funny tales about what you do with promotional pens? Please feel free to comment, send the information to Melanie at Prisms Promotion or send them to me.

Last word: Do you really want your company associated with writing out checks to pay the bills, signing tax forms, or best yet, an item that's eminently disposable? Does your company run out of juice just like the pen? Be careful what products you tie your name & image to.

Pack Rat and Synchronicity

I'm an unashamed pack-rat. It's my doom, especially in a small home. It's also occasionally enabled those odd moments of synchronicity to occur. Right now is one of those times. Being organized is exceptionally important, mind you. But I get stressed out when I go on the occasional tossing streak, because at the time I collected something, I probably had a reason for it, whether conscious or subconscious.

Flashback to something like 2-3 years ago, when I was frequently combing Craigslist for what was going on in the Hudson Valley. My eye was caught by an ad for massage space by the hour. On the surface, I thought Maxine Ward, my favorite massage therapist could use the space for her practice. I gave the info to Maxine, but held on to it myself. It tickled my mind somewhere -- I couldn't let that paper go. I found it during a descavation (that's to say the digging out of one's desk under long-standing rubble). Try as I might, I couldn't figure out how to categorize it, and I couldn't figure out what to do with it. So, it being on a Post-It™ note, I just stuck it to my desktop almost under my keyboard -- it was temporary. I'd do something with it shortly.

I did. A few days later, under the sounds of jackhammers, and exchange students with dust masks and brushes gingerly brushing the sand off the desktop, I got annoyed at said Post-It™ note. I have this wonderful saying captured from a judge from the MyDreamApp.com competition:

I welcome with open arms any tool that tries to make me more organized! But I have one reservation about this idea –– and this is largely a personal problem ––— to me, Post-It notes are, in a way, the very opposite of organization. They're 3 inch squares of pastel-packed institutionalized chaos, the paper product demon spawn of Lucifer himself. What starts with one simple Post-It note "Don'’t forget to e-mail Ged!" quickly devolves into four hundred incomprehensible notes saying things like "magic beans" and "do thing".

During the descavation, my partner Chris (yeah, Chris) laughs because I'll find pieces of sticky note that are rendered completely undecipherable by time. The exchange student hands me something that might be useful, or beetle dung. I just exclaim "Magic Bean!" or "Do Thing!" and throw it out. My partner chuckles.

I was having a "Do Thing!" moment when looking at this note. I grabbed it, crumpled it, tossed it into the recycling with dozens of other Post-It™s. Then the little voice in my head said "Noooooo!" and it turned into a scene from Indiana Jones, with everyone rushing to the precipice of a newly uncovered chamber of some ancient Pharaoh's tomb. I dove nearly head-first into my recycle bin and fished it out. I had it -- I knew suddenly why I had been holding on to that piece of paper for Two Years. I was becoming a coach, business & life coach, and there was no way with my towers of pack-rat-itis that I'd have clients peacefully recline in my home office and tell me their dreams. No. Nope. No-way.

Suddenly the piece of paper was a string of rubies, the collar of the Pharaoh's wife, a new sarcophagus. I could use this woman's hourly massage room to coach clients. The heavens opened up, and pixie dust rained down on me. An epiphany.

Today she returned my call, and we're meeting later this week. You can tell I'm a little excited.

Was this an epiphany, design of my conspiratorial subconsious, the world's Abundance, divine design, or just a coincidence? I don't care!! "What does it matter--you weren't looking anyway." (What Dreams May Come) I wrote to Cindy Marsh-Croll, professional organizer, just to let her know:

Score: 1 for being a Pack-Rat.

But then again, if it weren't for Croll Organizing, there would have been no descavation at this site in the first place. Thank you, Cindy for teaching me that there might be some treasures, or even an ancient city, buried on my desk. I might even find Atlantis!

Note: Post-It™ is a trademark, probably registered, of its respective trademark holders and thus I didn't manufacture or attempt to claim the label as my own....I just tried throwing it out.

Note 2: My son wants me to make another disclaimer. I disclaim my ability to make another disclaimer on his behalf. I'm just doing this because it makes him laugh.

Business Brainstorming & new website

But Molly pushed him aside and went up to the unicorn, scolding her as though she were a strayed milk cow. "Where have you been?" Before the whiteness and the shining horn, Molly shrank to a shining beetle, but this time it was the unicorn's old dark eyes that looked down. "I am here now," she said at last.
Peter S. Beagle, The Last Unicorn (quote from book, link to video clip)

[caption id="attachment_91" align="alignleft" width="150" caption="Small Business Challenges - Dec 4, 2008"][/caption]

I moderated at an Orange County Chamber business brainstorming forum on Thursday last week with 26 people participating. It's called "Small Business Challenges" and is touted as a peer idea generation forum. We split into tables of up to 6 people. Here's a paraphrase of how I introduced the meeting:

To steal a phrase that may date back several hundred years: "No matter where you go, there you are." It doesn't really matter how we got to where we are, we're here now. And we need to move on from here. Whether we're in a recession, or a depression, it's the first time we're in this situation in the new Information Age, and just like every time it's happened before, it's unique unto itself. Hats off to every person who says "But this time it's different..." because they're right. And that's a good reason to celebrate. Let's make history together!

We need to think differently, start doing different things, so we can get different results. Today we're borrowing the ideas of other people to help us to think differently about our business, to make new plans, to revise our goals. Meet your temporary board of directors sitting at your table with you. Keep an open mind and let them help you.

There are plenty experts out there, plenty books to read, but unless they know you and your particular business or industry, their advice has to remain generic. It needs to fit many other business, many other people. Today we're here to address our specific issues, in our specific industries, within our specific situation, and figure out how to go on from here.

If you hung your coat at the coat check, please picture that you've hung your fear there with it. We're not here to be angry or frightened. We're here to move on into a new and exciting future, to marshall our considerable resources to tackle our own challenges, and to help others with our creativity.

---

The feedback on the session is excellent. We'll be tweaking the format and it will return on February 10th. If you need help before February, please consider requesting a one-on-one brainstorming session, or attend my small group brainstorming sessions in the meantime. I will gladly lead other larger business brainstorming sessions for other business organizations, have one-on-one brainstorming sessions with you, or you may come to The Crissing Link group sessions. Please see http://LiberateYourBusiness.net for more information and testimonials.

Here's to the crazy ones.[...]Because the ones crazy enough to think they can change the world, are the ones who do.
Apple Computers, Think Different

Terrific Summary of Our Economic Challenge

Borders Books is to blame for sending me a link to this summary of our economy by David Bach, author of Go Green, Live Rich and several other books on how to make big rather than get by.

In the brief article, Bach quickly explains what happened to our economy. The upshot is that we borrowed money against our homes (or against our credit cards) to purchase items made in other countries.

Hence begins my rant. Since we, as a whole, can't think our way out of a financial paper bag and always chase cheap instead of keeping our money local -- or at least in the USA -- we've depleted our richest asset as a nation: our land. We're beholden to banks for our false sense of "having enough", and the banks are now beholden to our federal government for bailing them out, who in turn is beholden to our national debt -- which is another way of saying we've borrowed money from other countries and need to pay them back. So who owns us? The countries manufacturing the cheap products.

And that goes from buying a foreign-manufactured pencil from Staples online through more overt methods of shipping our money out of the country wholesale, such as manufacturing out of the country or offshoring. Even if only 10% of the price you pay is paying for the foreign manufacture of an object, you and millions of people just like you are shipping 10% of your money out of the country.

So the upshot is to stop sending your money out of the country. Immediately. Purchase local or at least USA on everything, while we still have some money to spend. That goes for the holiday season. Purchase green US-manufactured crafts, toys, clothes, suits, scarves, boots -- whatever you would have bought, find a local manufactured and local resourced product. If it's more expensive, so what? Purchase less of it. Purchase lightly used, because we already paid the foreign manufacturer. Gather up Freecycled objects, fix them up, and give them as gifts. But whatever you do, keep your money in the country. And that goes for everyone.

If you use a foreign assistant in your business, it's time to find a local assistant service, such as Daybreak Virtual Office Solutions. You won't be paying extra because your ability to communicate with your assistant will increase.

Buy local food, it's healthier, wiser for the planet, and better for the collective wallet.

Ok, enough rant, I have to leave soon.

Logo Design vs. Artwork Cleanup

I've decided to change from a package rate to an hourly rate on logo design. A logo needs to get the job done, and a package with a set number of trial & errors is not the best deal for the client. I can still offer a flat-rate on logo design, if you really like it, but I was considering raising my price to $1000, and that punishes clients who know exactly what they want and those who communicate effectively, make quick decisions, and the times that I hit the nail on the head the first time.

I decided to stop punishing the easy logo design clients, and start rewarding them instead by charging hourly creative charges. My creative charge is $70/hour because being creative is as tough as being technical (this is the same rate for my technical skills clients). This charge is at an hour minimum, charged in 15 minute increments, rounded up. So an easy logo can cost $70, a tough case can go for several hundred dollars, and you get to choose how long you want to nitpick over details (and it's your logo -- you SHOULD nitpick over the details!!!). Designing business cards, flyers, post cards, etc. goes under this category.

So what about people who need something easier, less creative?

While it can be time consuming, some clients just need artwork cleanup rather than creatives. If you never received a clean copy of your logo design suitable for imprinted products, or scaling up, Eclectic Tech is charging less for artwork cleanup charges. In-trade (printers, promotional product consultants, screen printers, designers, etc.) the charge is $50/hour. For one-time-only clients, i.e. direct-to-consumer, I'm charging $60/hour. So please come to me if you need your logo or artwork cleaned up for a project. Most artwork doesn't take more than hour to clean up. Half-hour minimum, charged in 15 minute increments rounded up.

If you give me anything from a vague idealistic concept of what you're looking for through a rough sketch (back of a cocktail napkin or computer mock-up rough) of what you're looking for, it's a logo design charge. If you have finished artwork that just isn't up to snuff for the project at-hand, needs a text change, a color change, etc. then it's a "light design" charge and goes under artwork cleanup. If you already have a business card, and you want the exact same design with a change in a phone number or color, the charge is an artwork cleanup charge.

Prices may change in the future after this blog entry. Please check my website for current charges.

My first client for artwork-cleanup is Prisms Promotions -- I've done almost a dozen cleanup projects for them, and I've decided to advertise the service. See my portfolio page or testimonial page for more information on who is using this service.

[tags]creative,design,economy,identity,local business,logo,money,portfolo,prices,print design[/tags]

Who are you hiring on the web? Web traps and anonymity

I'm a website designer & programmer. I can work with anyone, anywhere in the world. I chose to be different and do most of my work in the local region. But like I said, that's different. Many of my colleagues think more is better, and try to price low and gain money on quantity rather than quality, both of their clients and of their services.

When searching for a service online, I don't care if you're looking for website hosting, website design, logo design, custom graphics, or an alarm company (the only item in this list that I'm not providing), you probably want -- or need -- to know where the person is.

So how do you figure it out?

I wanted to use a specific set of examples in this post. Top-of-the-search engine results with fantastic prices, and absolutely no phone number or address to be seen on their website. Sites that ended up being in other countries. Websites with blatant grammatical errors that obviously still rake in enough cash to get to the top of Google search results on pay-per-click hot topics that are highly competitive.

But they asked me nicely to remove their website address and information from my blog. So I'm removing it. Not exactly sure what offended them about the post, as they were only a live example and it was true that they were in a foreign country, but I'll remove it to keep the peace.

Some cliches exist for a reason. "You get what you pay for" is one of them. In a vast sea of choices and no education, people choose the products by lowest price. There's either too much information, or not enough, to educate the consumer into making informed choices.

There are real dangers in sending your money to a foreign corporation. They can be of the most stellar reputation, 100% honest, hard-working people, but you are still never afforded the same protections and conveniences you have working with someone in the same town or at least the same state. It is much less convenient to do business out-of-state, or out-of-the-country. If it's out-of-state you have the additional complications of figuring out which state/jurisdiction to interpret your contract in, and where you have to travel to in order to arbitrate disputes. In foreign matters, unless you have the type of money it takes to go to International court, you don't have legal protections no matter what the contract says.

If you are going to a local company, you can check their mailing address, their reputation, get a real referral from someone you know to someone you know you can trust. You can track their professional affiliations, check the Better Business Bureau to see if there are complaints against them. And more.

So how do you figure out who people really are? There is a database that stores their legal domain registration information. There is real consideration to abolishing this information on the web, but in the meantime the more of us who are using it for legitimate reasons (to check on the idenitity of a service before purchase) the better. This database is accessible at http://www.whois.net/

If you enter theirdomainname.com into Whois you can see their registration record. Enter "theirdomainname" in the field for looking up domain registration data. Make sure the right suffix is selected (".com") and click GO!

Not all domains show legal registration information online. The domain owner can hide that information by paying their domain registrar a few extra bucks to make even that anonymous.... Then you need to get into some website gymnastics to figure out who these people are, and I am not sure it's worthwhile. If they're hiding, maybe they have something to hide. More often, though, people are banking on ignorance. This blog post is to help some people wake up and smell the scandal. The flip side of this idea: If you run a legitimate business, you should not be anonymous on the web, and prospective clients shouldn't need to resort to the "whois database" method above, just to figure out where you're located. I get a few junk mails and a junk fax or 3 for having my information up -- the worst is the domain-registration related spam, but that's a hazard of doing legit business on the web.

I suggest you look at people's Contact Us page and check that their information matches their WhoIs registration -- check their professional affiliations and their memberships in local chambers of commerce. Ask if there have been any complaints against them.

If you're in the local region, you could ask for a face-to-face with the person you're doing business with. The only way to see eye-to-eye on any project is to actually be able to look someone in the face.


Moral: You pay for what you get.

Good luck!

Organizing Contacts & Clients

Here's my low-tech tip for how to organize all those business cards you (should!) have been getting at all the networking events you have been going to (you HAVE been networking, right????!?). I have an address book in my computer, I have a Palm, I have considered whether or not to enter "ALL" business cards I collect into an electronic medium, but so far I've found an easier (for me) way to keep business cards at my fingertips.

It involves several 1.5 & 2 inch 3-ring binders, and Avery (or similar) business card sheets -- these sheets hold 10-up -- putting cards back-to-back to display on 2 sides makes it 20 cards per page... There also are tabbed business card sheets so you can use some of the sheets as dividers. I also get 100% post-consumer recycled college-ruled 3-ring binder paper, which I keep in clipboards on my desk, normal section dividers, and a set of A-Z section dividers I had laying around for years.

Here's how I set them up:

One binder (about 1.5 inch right now) is the "Business Cards" binder and that has a section for the Orange County Chamber, Sullivan County Chamber, Orange Networking Alliance, each BNI chapter I visited, Toastmasters, etc. When I meet someone at an event by a specific group, their card goes into that group's section. Later, when I'm trying to connect people together, all I have to do is remember which group I met someone at to find their card. Within sections, I'm not terribly picky about the order I put them in: most of those groups don't have enough people/cards in them to get too anal about how to organize the section.

I keep a 2" binder for warm/hot prospects, a 2" ring binder for current clients, and a 1.5" binder for clients "in support."

Prospect book: I set up the book with a few business card sheets, a plain piece of filler paper for an index, then the A-Z dividers. When a prospect calls, I grab a clipboard and start taking notes on the filler paper (or on 1-sided scrap, more on that later). Then it's time to file their information. If I have their business card, I slip it into the business card sheet in the front of the book. I write their name & business name, perhaps how they were referred to me, on the index in pencil, underline the letter in their name or business name that I'm filing them under, and file them in the binder in that section. Now when I need to touch base with that prospect, I can easily take the binder off the shelf, start dialing or emailing them just from their card, then turn to the divider section and have my hand-written notes at my fingertips.

If that person becomes a client, their information gets moved to my client book, and their name gets erased from the index in the prospect book. Their business card goes in the front of the client book, and I now use a complete divider section for the client. I still use an index in pencil for the front of the book, but these sections are numbered. I file notes on phone calls, timesheets, contracts, and other documentation in their section. Once the client's job is finished, they migrate to the In Support book.

All the books are labeled and sit in the hutch of my desk.

This works best for people who aren't trying to cold-call every business they've ever contacted -- and people who can remember where they met someone but not their name or business name, although some electronic systems allow you to track when and where you met someone. However, if you are going to cold-call everyone, I'd recommend adding small post-its to your collection. Why add people to an electronic database if they're not interested, and probably will never be interested, in your product? Keep a notepad nearby, a small post-it pad, make the initial call off the business card, and if they're not interested now, put the post-it on the card with the date you called and that they weren't interested. ... or a date they said to call back. You might only manage 10 business cards per sheet, but you could take some notes on paper, fold them up and stick them behind the card in question. Now you can try them again later, but don't have to spend much time on someone who is not making you money.

Another person I know writes the event & date on the cards when she brings them home. She's going to start using my binder system, rather than have the cards in piles, but I like the idea of putting a date on them. I'm not going to, but I like it :)

Even if I had a business card scanner, I would want to hold on to the business cards themselves. I find they give me important clues to who the person is -- the style of card often helps me remember who the person behind the card was. If I only had the information, I might not remember the person. Also it's easier to pass along a business card if you have it than if you scanned it. I have been known to bring the whole business card binder with me to speed networking events.

Now, there are some cards you should not have in this system. These are your preferred vendors, other members of your own referral group, cards from terrific places to bring a client for lunch or dinner, and the people you feel most comfortable referring to others. If you're in a larger organization you might include your colleagues in this category. For these types of cards, I have a small portable business card book, because I'm most likely to need these cards on-hand at any event. I can leave the big binder at the office and bring along my smaller binder.

When buying your supplies, shop local! Please find the nearest mom & pop stationery store and open a business account with them. I use Charles B. Merrill Office Products in Newburgh, NY -- they deliver the next day.

Another thing I do is keep a stack of half-used paper, usually Chamber flyers that were printed only on one side, folded in half. These make great notepaper that I grab when I get a phone call and start taking notes on. Until I know someone is going into a binder, why use the virgin paper? They still fit in the book with 2 holes from a 3-hole-punch. It's a great way to re-use before recycling. With a stick of re-stickable glue, I can quickly make any note into a post-it.

Phew. Good luck!! :)

Don't Litter in Cyberspace

There is an awful lot of clutter on the web. There ought to be a fine for littering in cyberspace. You've seen the kind of junk I'm talking about here and there: content that is there for the sole benefit of search engines, such as white keyword text on a white background, people who spam in blog comments, and even the harmless pages of nonsense that grows like weeds on each of our websites.

In June I tightened ship on my own website. I've implemented some new security on the blog software, notably reCAPTCHA, a captcha project by Carnegie Mellon University. Captchas use images containing distorted text that you have to re-type into a form field. The reCAPTCHA project uses portions of scanned/OCR'd books that failed to be recognized easily by computers to test users. Once the text is verified to be read by a human, it helps add books to electronic libraries. So using this method not only foils spammers, but helps with online literature projects.

I'm also working on editing down my website. I am guilty of using my ability to create web pages so easily as an opportunity to be too wordy. Some websites don't have enough information, and you leave disappointed that you couldn't find what you needed to know. Others are too wordy: "Welcome to (this website). We're so glad you came... have a seat. Would you like some tea while you're waiting for real content? The bathroom is down the hall." I'm guilty as charged, in a court of my own self-examination.

I altered the navigation on the site, so it should hopefully make more sense to someone at least passingly familiar with websites. I started out with really obscure labels for the links, now I'm back down to the basics. Practice what I preach: I'm always telling my clients what should be on their homepage, how their navigation should be labeled. I have finally followed my own advice.

As a new service, I'm helping clients with their website "talk" -- a website needs to be the executive summary of a longer proposition. The longer proposition can be there, behind the scenes, and you can bring on the content in layers that are carefully crafted to build detail into the subject. However, people don't need to be hit over the head with a heavy sales pitch, proposal, or autobiography from the get-go.

Tightening up the wording, reducing babble, using bullet lists for main points, taking advantage of proper linking, and proper keyword integration.

People don't have time to sit through a long reading: they came with something in mind, even if it was just to learn more about you, and then they're going to go on to the next thing in their life. I'm working on other ways to increase website traffic to my client's site other than the stinking, lying, cheating ways that some search engine optimization businesses have taken up. It's a definite art, and it's easier to do on content that you didn't write yourself, so for me it's slow going between projects, and for clients, hopefully it won't be as slow and inconsistent.

Some of my new philosophies about optimization of websites were covered in my second workshop at the QED Business Edge conference yesterday: "Who's your website for?" It went over well. More about it later.

Because I'm expanding my business into content development and website planning, I'm starting to subcontract some design work out so I can make room for adding new services to my business. To see what this looks like, see the Rhthym and Rhyme Childcare and Simply FlawlessFaces websites.

Entering the 4th Dimension -- uh year.

Can you believe I founded this LLC in 2004? On August 24th (or was it 25th?) it will be the anniversary of Eclectic Tech, LLC. Officially 3 years old, I'll be entering my 4th year of business. Oogie. I can see ghosts of business past already.

My next several weeks are going to be hectic. Post-mortem of yesterday's conference, all the business meetings normally held 3rd week of the month, all the meetings and business I put off so I could handle last-minute tasks and stress before the conference...and getting my kids back from Mother before packing them off to school again.

And I've said this before, but there's always time for you. I love helping people out.

Today I sent someone to ICANN to see if they could recover their domain name -- why would I take someone's money to scramble to replace their website at a new domain name when they might recover that name legitimately?

I have a few appointments to help my client Linda Borghi of Abundant Life Farm to network in the region and gain clientele. I'm training two clients. The normal networking events like the Orange Networking Alliance. And I'm trying to remember where I left off when I put my business on pause for a moment.

The conference, on the other hand, went well. I'm so glad I didn't have to handle every detail. I thought, the night before the conference, "Oh, no, I need evaluation forms for my workshops!" and had to give that up -- no time. When I was there the next day, there were evaluation forms. I have to thank Susan (QED, LLC website coming in the future...) for handling details without needing me [I have a serious "If you want something done right..." complex!]. And Joe, her husband -- I would think we either took turns keeping Susan sane or took turns doing things that needed to "just be done". I like that synergy. People with focus getting things done. I could go quietly insane for a week and no one noticed :) Linda Borghi unknowingly helped keep me sane. It was better to focus on someone else's needs than the billion things I should have been doing, but would only have stressed about and never accomplished anyway. I had honest moments of peace in the tsunami of anxiety.

I apologize if I missed a phone call, missed returning a call, missed a hint that someone wanted me to do something, or somehow made a commitment that I didn't keep. What a month! I could list the accomplishments, such as the 92-page Business Edge website, but then you'd think I was bragging. :)

And I thank all the people who helped out at the conference. Thank you!!! I had a WONDERFUL time and didn't have to run around taking care of "stuff" all day. Joe & Susan & Frank Lowell and I think the other woman was Andrea at the registration desk....you made my day terrific by taking care of all the minutia.

[tags]clients,education,gratitude,life,local business,networkingn,new client,organization,personal,rant,time[/tags]

A Bun in the Oven: Trying something on for size

I have a client. Not a loud client all over my portfolio, a pretty quiet client. A good client. A repeat client. I worked with Kevin Burke of Lucid Marketing last year doing piecemeal projects while their systems administrator was out.

He's started a new company named Light Iris, with a focus of marketing to new mothers.

He had a notion one day that he should get a better perspective on being a new mother, and has been wearing a 35-pound pregnancy suit on his off-hours. Not to parade around town, but to get an idea of what it's like to have all that extra weight on.

He's doing this experiential experiment for a month. You can read about it at http://blog.lightiris.com/

[tags]clients,bias,education,family,humor,identity,inspiration,life[/tags]

The use and ABuse of AJAX

I'd like to tackle the theory of AJAXification for a moment, mainly because I was just in the middle of an AJAX-rendered hellish portion of an otherwise OK website.

AJAX is a buzzword and people who even know it are probably some of the few web programmers out there still able to compete over 6-digit salaried jobs.

The simple definition is that AJAX is a browser-side technology -- in other words it doesn't run on the webserver, it runs on your home or office computer -- that sends data and fetches data to and from a web server without the need to reload or load the webpage. Only the portion of the webpage that needs to be changed is changed, rather than the whole webpage. It can save time and looks better to the user because the pictures and background of the page don't need to reload. It can also be a waste of time, as shown in the example below.

With the proper use of AJAX, a web application can swiftly and seamlessly load information and change something on the webpage. Perhaps it can be used to anticipate the user's next move, load some data on the sly, and have it ready to slip in with some slick javascript maneuver when the user clicks. "Ha, ha! I knew you were going to click that!" This is especially cool when there are fewer choices for what the user might do. Not so great when there is a lot of data to pull from the webserver and not so great when there are too many choices to properly anticipate the user's next maneuver or when the data being pulled is directly dependent on the user's input.

The result of AJAX used correctly is a user experience that resembles a desktop application. Google (gmail at least) has it right, and I sure hope their programmers are getting the 6-digit income they deserve.

What annoys me is when AJAX is used to "be cool" -- not to enhance the user's experience.


The application that annoyed me today is the largest area newspapers' online calendar of events. Perhaps the application ran "slick" in testing with only 5 or 10 events listed. I'm sure it ran very nicely. Especially from their high-tech offices with terrific web service, or even with the servers at the same location.

There's a mini calendar which shows a bit into next month, and underneath it, starting with "today", is a huge detailed listing (date, time, name of event, location...) of the area's events for the next several days.

Each date on the calendar is a link that, when hovered, brings up a floating list of that day's events. If there were 3 events per day, this would be bright. There's more like 40. It takes as long to load the floating list as it would to reload the web page. You have to sit there hovering your mouse over the date for what seems like an eternity as it makes a call to the database to pull up and format the day's events. There's a nice swirly thing that shows up if you hover over the mini calendar. Without the swirly thing, if I went to the mini calendar to click, I wouldn't ever know that a "cool" list would eventually pop up. It pops up next to my mouse with a listing so long that when I then move my mouse down the list I eventually hit the bottom of the browser, and the whole AJAXified listing goes away. It doesn't scroll as I move down. That's real helpful.

Ok. Well, one could live with that -- instead of hovering and getting a hand-cramp, how about clicking on the date. As one would expect, the listing under the mini calendar changes to start with the date selected. However, this incites another AJAXified call to the database to fetch several days' events and replace the vast majority of the content on the webpage. Again, this data pull results in a long "load time" for the javascript (AJAX) to pull the data. It's nice that the sidebar dancing ads don't change, but exactly what time are you saving? Does this make you look "smarter" and "slicker"? Maybe...to the advertisers since you suddenly have nothing to do but stare at their glowing undulating ads.

But let's say I want to peruse today's events, and pull up the event details for items I'm interested in in another window, or in another tab, of my browser? Then when I'm done selecting a bunch, I can look through the event's details...

Because these aren't real webpage links, it ignores my attempt to open the link in another window. They're all "javascript links" and when I click them, the entire page goes away, even if I've attempted to open it in another window or tab. To get back to the mini calendar or listing, now I have to get the whole page by going "back" in the browser. That's not the way I want webpages to behave. At all. I'm a tab-oriented person. I let pages load in another tab and look at them when I'm good and ready.

All this time my laptop fan is going nuts, the load on my laptop was increasing, my laptop was getting hotter, and it was a waste to even be on the page. I have better things to waste my time with, like ranting about the abuse of AJAX!


This is just one example of a webpage that needs an AJAX Anonymous support group. Perhaps they never thought through what the user would do, how they would expect it to behave. They created a webpage Frankenstein monster based on what was "cool". It's not EASIER. It's not CHEAPER. It's their self-aggrandizement at stake. "Look, we have AJAX!" -- so what?

It doesn't help that I went for an interview with that company a year ago and they kept asking me if I knew AJAX and I kept saying "Not Yet." I still say not yet because I'm still not convinced that anything good would come of it. I've seen very very few things that would REALLY be enhanced by the use of AJAX. AJAX is not the killer tool to make a website cool. A website is either cool or not, regardless of the technology behind it. If doing something in AJAX would really make the experience better, go for it. Gmail is cool because it rather closely replicates the experience of a desktop email application. I hardly use it, but when I did, I was suitably impressed, then went back to my own email app. :)

An online shared calendar doesn't need to be AJAXified like this one was, though. I would have preferred to load each day's events in a separate tab, or view event details for selected dates in different tabs so I could keep flipping between them and comparing times and locations to see how many events I could attend.

What this AJAX stuff does to search engine optimization: Since search engines ignore javascript, all that data means nothing to them. Terrific on a private area of a website, horrible in a calendar application.


So, in conclusion, if you're looking for AJAX because you heard that AJAX is cool, ask to see some good and bad AJAX in action and talk to an expert to decide whether or not AJAX would enhance your users' experience given what you're doing on your website.

If you really do know AJAX, please stop people before they ruin their websites with it. You have a moral and ethical responsibility to guide people correctly in how they use their websites.

Please curb your AJAX. Good boy. Sit.

[tags]custom programming,education,ajax,information,programming,rant,fads,usability,web application programming,web applications,web standards,navigation,seo[/tags]

The Horrors of Banking in the 21st Century

Bank acquisitions have become so commonplace around here that I'm not at all surprised to walk into my nice local upstate-only bank and find that some global giant is gobbling it up like yet another Pac-Man pellet. I look on with concern, watching them rip apart the interior of my local branches to change the branding so that we can know for 100% certain that our money is no longer helping a local institution.

They even tore out the ATM machine and replaced it with a Diebold monstrosity. It has all the bells and whistles, or should I say beeps. Every number in your password elicits a LOUD beep so everyone in the bank knows how many digits there are in your password. When the cash is coming out, it beeps loudly. Thanks for letting everyone in a 12-block radius know I now have cash in my pocket. Wheeeeee! I hope they're not rolling out these monsters in NYC proper, but they probably did. Now they're infiltrating upstate New York. As if it weren't bad enough that the bank is changing, the new regime has installed monster equipment from the same company many people suspect have rigged elections. I'm scared to death to put my credit cards and debit cards into it's gaping maw. The only thing I can say in its favor is that it has an exquisitely sensitive touch screen. Everything else -- and I mean everything -- disgusts me. Every. Shiny. Millimeter. And I'm a geek.

I had 2 accounts at this bank. One personal (free for life -- *cough*) and one business. The business account's days were numbered already -- I never have enough money in the bank to escape monthly fees -- the bank gave me my first year in business for free. I threw enough of a stink that I got my second year free. But any day now, the account is going to start costing me $12 a month. That's enough chicken to feed my family for 3 weeks!! Forget it -- I was SO out of there. I started shopping around for a new bank. One that respected that my miniscule business needs every penny it works so hard to earn.

The DDay was to be March 23. I needed that account closed before the official 100% turn-over to the other bank. I didn't want them to send me new checks with a new routing number. I didn't want their promises that things wouldn't change too much. I didn't want their new signage. I definitely didn't want the Diebold ATM.

I had an outstanding check floating around in the wild, so I called the payee, and I made arrangements to send a money order and I was to put a stop payment on the check in question. They wrote a note in my account not to cash the check. I went to put a stop payment order on the check. Note the check is only for about $40.

It would cost me $33 to put a stop payment order on the check. For crying out loud, that feeds my family chicken for over 2 months! :P That's a lot of rice & beans. I hope they sleep well at night! Who would put a $33 stop payment order on a $40 check??!?

So, given that it could cost me $40 if the check goes through after I get the money order -- or $73 if it goes through but there are insufficient funds (but wait, then another $33 on top of that if the fee for insufficient funds sends the balance into the negatives!) -- or $33 to put a stop payment on the check, I chose the best thing. I'm closing the account out. Right now. It's cheaper. They're absolutely INSANE. They've sold their soul to someone out there, and I'm just another cow to be milked for my money.

Good Bye. Good Riddance.

---

I want to tell you about my savior. She came into my Thursday morning referral group and mentioned Federal Credit Union and lightbulbs lit up and chorusses of angels began to sing. Nancy Finn of Mid-Hudson Valley Federal Credit Union said the magic words of lower fees, lower (or non-existant) minimum balances, non-profit bank-like institution. Magic. I promise.

I opened accounts in December, and started the confusion of having my money spread out in too many places, too many accounts to juggle, etc. I waited until after the 30 day probation period required at a new banking institution before moving all my money over. Now I'm doing all my banking at the Federal Credit Union, and only keeping the personal monster account open so that my ex has an easy place to deposit child support payments if needed.

When you open a business account at a for-profit bank, you pay probably $20 for 50 business checks. It doesn't last long. I paid $10 for a whole box of personal-sized business checks.

None of my accounts have a minimum balance, except the $5 minimum for my savings accounts -- which is more like a membership deposit. When you quit the credit union you get $5 back. Who would quit? :)

All my accounts, including joint accounts, are on one screen when I do online banking. They've created such a simple interface for banking online that I'm very impressed.

I feel like the cow that woke up from a dream to find out they were human -- was I a human dreaming I was a cow? Or am I a cow dreaming I'm human? Who cares as long as I'm not getting milked! heh

They're friendly, they're not out to get you. There are some fees if you do something stupid, just like at the for-profits, but the fees are lower, sometimes very significantly lower.

The best thing, though, is that they're local, non-profit, and they're going to stay that way. The big for-profits won't gobble them up. No Diebold machines. Please. *phew*

[tags]money,chamber,expenses,gratitude,information,inspiration,life,local business,networking,non-profit,organization,personal,prices,rant[/tags]

Waist not, Want not (ode to Chocolate!)

My taste in chocolate went from white and milk in childhood to darker and darker chocolates. With the one exception of some stale 70% cocoa concoction my roommate gave me, I can go up to a 90% bar and be quite happy. I keep a bag of Ghiardelli double chocolate chips in the house to dip into for a quick fix, or for a rare batch of cookies or pancakes. Organic, free trade, Swiss, German, it doesn't make much of a difference to me -- just give me my chocolate, and no one gets hurt!

Except that those are made in a factory. The best chocolate to give, receive or eat is chocolates made with love.

Fran Greenfield (aka "Candy Fran") of Candy Designs by Fran is sought-after and well received in both Orange and Sullivan counties, and most definitely makes her chocolates with love. Hand-made, melted, dipped, coated, drizzled, packaged, and often hand-delivered, Candy Fran makes the most exquisite treats you could ever eat. People who have given her corporate gift baskets always come back to give them again and again. Last fall, all my top clients got a treat created by Fran and I got thank-you emails including one with the subject line of "MMmmmmm chocolate!"

One was undeliverable, and so I ate it (can I still deduct it from my taxes? I tried!!). Clients shouldn't move without informing their vendors *tsk*.

Fran's treats are available retail and wholesale, and she'll ship them to you or your clients. If you buy your candy from other online vendors, you might just be getting Fran's chocolates under a different name...I just hope for everyone's sake they still have a healthy dose of Vitamin-L (love), because if that's lost in translation you ought to order straight from the source.

---

"My name is Fran, and I'm a chocoholic...." (Fran Greenfield, Orange Networking Alliance, Feb 20, 2007)

A year ago, I joined the Orange County Chamber of Commerce, and I went to my first business networking blast last July. I didn't have the networking thing down yet, so I was sitting and crowd-watching, and saw this woman with an enormous basket of little bags. It was a "speed networking" event, and I wasn't in her row, so I didn't have the pleasure of being directly gifted with a sample. When the event was over, she announced that she had plenty left, and put them on a table on the side of the room. I still didn't "get it" and continued networking as much as I could stand to before fleeing. The event had started at 6:45am, so I beg both ignorance and exhaustion as my lame excuses.

In September there was going to be an Expo, and I considered sharing a booth at the Expo with another business. I had been taken under wing by Melanie Richards of Prism Promotions who showed me the ropes and gave me several really good lessons about networking in Orange County, NY. It was due to Melanie that I spoke to the Chamber about sharing a table, and Fran was recommended as a booth partner. I spoke to Fran about possibly sharing a booth with her, but as enticing as sharing a booth with the highly-sought-after Chocolate Lady was, I bowed out due to financial frustrations and a lack of preparation time. It was my first year in the Chamber, and I'm the type who learns (A LOT!) by watching. I volunteered to help at the event rather than take a booth. So I finally met Fran at the member dinner mixer after the event. She was bubbly, lively, friendly and forthcoming, if a little frazzled, but who isn't frazzled at the end of a long day at an expo?

I had been checking out local networking/referral groups, and because several people I had met and really liked at the Chamber were members of Business Exchange Network, I ended up joining that group. Fran is one of the members, and since I now get to see her almost every week, I'm a little more out-of-shape, a lot more chocolified, and I've gotten to know this wonderful woman much better than I would have otherwise. She is quirky, but bright and cheery, and I admire her. She's modest and exceptionally generous, and she actually has two jobs -- Candy Fran by night and child photographer by day. I can only imagine she gets the biggest and brightest smiles out of children, without needing to bribe them with chocolate, because she gets smiles out of adults without the chocolate as well, though I suppose the chocolate anticipation really helps.

If you're looking for a treat for a holiday, a gift to say Thank You to a client, something to bring for an extra "Ah" or "Oh" at a networking event, an unforgettable chocolate business card, or to put on a few pounds in absolute ecstasy, talk to Fran. If you don't believe me, come to some of the events where Fran often shares her treats by bringing samples. Or I'll send you a chocolate business card made by Fran, I have a few left...

This post is a whole lot of thank you for someone who touched my heart as well as my taste buds!

[tags]clients,Chamber,candy,creative,expenses,gratitude,holiday,humor,information,inspiration,life,local business,networking[/tags]