Wednesday, October 28, 2009
Importance of Language
I've changed my website branding, the subtitle of my upcoming book (now Healer in the Hotseat: Rekindling energy for your burning desires), my seminar & workshop titles to talk about "energy management" rather than "burnout". I realized that people aren't able to "get it" when I'm talking about "burnout". Whether out of self-defense, denial, or misunderstanding the language, they don't relate to the term burnout. The people who needed the workshop haven't changed. Their problems haven't changed. In fact, my workshops haven't changed. I'm just changing the package the workshop is wrapped in so that people have a better chance of "getting it". It should have been obvious to me: I had no idea that I was on the road to burnout until I was reading the literature. That's not what I would have called it. I have people coming to my workshop on Friday (now called 9 Keys to Energy Management) because they have been listening to me and realize they're on that road. It's like I'm the pied piper or something. But just like the pied piper, there's a danger of falling off the cliff when calling it "burnout" too. It sounds too absolute, too final, too pessimistic, although I transform not only the symptoms of burnout but the term burnout itself into a positive in my workshops. Before my workshop in that space where people acknowledge that they need my classes, I don't want them to depress themselves or feel fear of what they're going through. Exhaustion and overwhelm are enough, I'm not trying to cause people to prematurely hit rock bottom. Changing the title means I don't have to work against days or weeks of suffering with the notion that one is at the end of their proverbial rope. My SURRENDER™ system isn't just about burnout; it's about managing your energy. Every day we transact energy with the universe. Those of us in most balance may be sourcing some of our energy outside ourselves. Others are trying to get water from sand in a desert and are too depleted to go on much longer. So on this note, for a limited time you can sign up on my mailing list and get "Transforming Burnout into a Burning Desire" -- the recording of a conference call on October 6th that includes some exercises from my book. Last night I had a teleseminar titled "Introduction to Energy Management" which is a 1 hour version without exercises. Once it's ready I'll be swapping the Introduction to Energy Management audio in the place of the burnout audio.