I have a client. Not a loud client all over my portfolio, a pretty quiet client. A good client. A repeat client. I worked with Kevin Burke of Lucid Marketing last year doing piecemeal projects while their systems administrator was out.
He's started a new company named Light Iris, with a focus of marketing to new mothers.
He had a notion one day that he should get a better perspective on being a new mother, and has been wearing a 35-pound pregnancy suit on his off-hours. Not to parade around town, but to get an idea of what it's like to have all that extra weight on.
He's doing this experiential experiment for a month. You can read about it at http://blog.lightiris.com/